SEO

Search Engine Optimization(SEO):

Steps:

              1.  Initial Website Analysis

              2.  Keyword Research & Traffic Analysis

              3.  Competitor Analysis

              4.  Search Engine Directory Submission

              5.  On Page SEO

              6.  Social Book Marking

              7.  Blog & Forum Submission

              8.  Press Release & Classified Ads

              9.  Article Submission 

             10. Quality Link-Belink

             11. Ranking & Analytic Report

Search Engine Plan or Process:

There are two types of SEO-
              1. On Page SEO
              2. Off Page SEO

 In Details:-

           

        Fig: On Page Optimization

                      
  1.  On Page SEO  

                      * Website Analysis 
Website Analysis can help us, to Create our website completely & perfectly.
                     * Competition Analysis
 Competition Analysis means, the analysis of the websites whose same to me.
                     * Keyword Research & Analysis 
Keyword means, user searches which words.
                     * Website Structure & Optimization
 Website Structure is very important, because you have to made your website user friendly.
                     * W3C Validation
HTML & CSS file validation. Ensure that, your website follows the rules of HTML & CSS.
                     * Meta Tags Optimization
Ensure that, Keyword, Description, Title, Head Tag, Meta Tag etc. properly set your website.
                     * Content Optimization
This is the most important things of your website. 
You have to write down the content of your each page including unique information or data in your website. 
                     * Image Optimization
Describe the image, what you say? 
                     * Sitemap Creation
Two types of sitemap:
                           # For Normal User Or Human Being - This sitemap creates by the normal link of each page of your website.
                           # For Search Engine - This sitemap creates in .xml format.
                     * Robots.txt Creation
We create txt file in Robots.txt for search engine.
                     * RSS Feeds Creation
RSS Feed says that, latest news or post of your website
                     * Google Tools Setup
Google provides some tools for SEO. We can use these tools for our website. If we can use these tools in our website, then Google easily found our website.
                            

 

Fig: Off Page Optimization

2.  Off Page SEO

                     * Blog Comment (Backlink):  Backlink is a strong part of  SEO. Blog commenting is one of the ways of backlink creation. Search sites in Google with your desired keywords and comment & put a link of your site.  

                    * PPT Submission: Powerpoint Presentation Submossion site such as-  Slideshare

                    * Forum Comment: Same as Blog Comment.

                    * Infographic & Submission: This is a index of a website.

                    * Directory Submission:  You have to submit your website link in directory sites.

                    * Article Submission:   Article submission in different website & put a  website link. 

                    * Top Commented ORS:  Same as Blog Comment.

                    * Book marking Submission:  Book marking Submission website such as-  addthis

                    * Google Local Listing:  

                    * Profile  Submission:

                    * Classified  Submission:

                    * Image Submission:  Image submission website such as-  Pinterest

                    * Search Engine Submission:  Website link submission in all the Search Engine.

                   * Blog Posting:

                   * Blog Creation:  Blog creation website such as-  Blogger  & Wordpress  . This is same to Facebook Fan Page.

                   * Guest Posting:  Website link posting without Sign In.

                   * Video Submission:  Video submission website such as- YouTube

                   * Press Release:  Small than Article Submission.

Create Fan Page:     Create fan page of your site (Off Page SEO). The following fan page site  you can create.

                               ** Facebook Fan Page

                               ** Twitter Account

                               ** Google Plus Fan Page

                               ** Alexa.com

                               

SEO of Blog:   We can do SEO of a Blog easily. I describe the Process of add a description & keywords of each page of a Blog. Before doing this, I always recommend that, keep back up of your template. 

                   Step 1:    Log in into your blogger.

                   Step 2:   Go to template -->  edit html

                   Step 3:   Find the code <b:include data=’blog’ name=’all-head-content’/>

                   Step 4:   Then paste the below codes After the above code.

           

            <b:if cond='data:blog.url == "PAGE-URL"'>
            <meta content='PAGE-DESCRIPTION' name='description'/>
            <meta content='PAGE-KEYWORDS' name='keywords'/>
            </b:if>

                   Step 5:   Now you have to paste the above code every times when you post a new one.
                   Note: If you have 40 posts, you should copy and paste the above code 40 times too.
                   Step 6: Click on Save template button.
 

Note:-
1. Replace the URL of your post in PAGE-URL.
2. Replace the meta description in PAGE-DESCRIPTION.
3. Replace the meta keyword in PAGE-KEYWORD.

Fan Page Like Exchange Site:

• AddMeFast
• Like4like
• YouLikeHits
• Hit4Hit
• Link Collider

Important add-ons for SEO: Write the add-ons name in add-ons manager(in Get add-ons) of browser.

                   -> Search Status

                   -> SEO Quake 

                   -> Link checker 

SEO Guideline:

                  -> Google SEO Starter Guide

SEO Keyword Research Tools:

                  -> Google Adwords

                  -> YouTube Keyword Tool

                  -> SEO Book

                  -> SEO Moz 

                  -> WordTracker

                  -> Market Samurai 

  

All in One:

                  -> SmallSeoTools  

                  -> Spinbot 

                  -> Yellowpipe 

 

Page Speed Checker:

                   -> Google Speed Checker
              

Website (HTML,CSS) Validation:

                   ->w3c validator, HTML & CSS

                   -> Website Link check

Content Uniqueness Checker:

                   -> Copyscape

 

Grammar Checker:

                  -> Grammarly

Sitemap Generator:

                  -> xml-sitemap

                  -> xmlsitemap generator

 

Website Analysis:

                 -> Google Analytics

                 -> Go Squared

Website Analysis: 

                 -> Google Webmaster Tools 

                 -> Bing Webmaster Tools